Motion respects and reinforces the user as the prime mover. Primary user actions are inflection points that initiate motion, transforming the whole design.
ANN NICKOLSON Senior, Amazon.com
Surfaces and edges of the material provide visual cues that are grounded in reality.The use of familiar tactile attributes helps users quickly understand affordances.
JACK SAMUEL CEO, Amazon.com
Motion is meaningful and appropriate, serving to focus attention and maintain continuity. Feedback is subtle yet clear. Transitions are efficient yet coherent.
CHRISTOFER DOE Senior, Amazon.comfat
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